What is fascination?
“The sweet spot between connecting and effective communication"
What is fascination?
To use more scientific words: Fascination is a neurological state in which your listener’s brain lights up in a highly-engaged state of relaxed and purposeful focus. Or in other words, fascination is an intense focus that causes an irresistible feeling of connection and engagement with the speaker.
For me it is about finding the sweet spot between connecting with others and effective communication. You use the communication skills and style that come natural and effortless to you, enabling you to get your message across and to connect with your listener.
Fascination initiates an intellectual, emotional and physical response. When your listeners are fascinated by you:
- They are focused on what you are saying, instead of getting distracted by other thoughts. They really want to know what you have to say and learn from you.
- They feel relaxed, energized and ‘in the flow’ with you. You have earned their full attention.
- They are more likely not only to listen to you and connect with you, but also remember you, collaborate with you and buy from you.
So fascination unravels an intellectual response (e.g. learn from you) and an emotional reaction (e.g. feeling energized and 'in the flow' with you) and it can lead to (physical) action (e.g. buy from you).
Fascination is such a strong concept that I made personal branding based on the science of fascination my specialty. Differentiating yourself in a way that feels authentic and effortless to you, but capturing at the same time the full attention of others.
As the only Fascinate® Certified Advisor in Belgium of the personal brand-building methodology How To Fascinate®, I am able to add objectivity and the science of fascination to the mix of personal branding. Every personal branding journey I guide, I start with the How To Fascinate® assessment to uncover how the world sees you and how you fascinate people. We combine psychology and marketing, personality traits and communication patterns.
Once we have done the assessment and used the science of fascination, I turn fascination into an art. And that is when the magic happens, because the advantages of personal branding based on fascination are numerous:
- Increase in perceived value
- Significant improvement in communication skills
- More effective leadership
- More premium price for your services
- Boost in self-confidence
I don’t want people to change who they are, but help them to become more of who they already are. Because in the end, it is not the best, but the most fascinating option wins!
How would you define fascination? I am curious... Don't hesitate to send me a message at [email protected]
Interested in your own personal brand based on fascination? Enroll in my unique program Your Personal Brand kickstart with Fascinate®. You will get the How To Fascinate® assessment, an extensive report with your results and two individual coaching sessions of each 90 minutes. All the information can be found HERE .
- Discover how the world sees you (instead of how you see the world), what makes you uniquely fascinating to others, what your personal brand archetype is and how to deploy this to trigger other people in a natural way;
- Learn how to be a more confident, effective and inspiring communicator, which leads to stronger (first) impressions and more powerful relationships;
- Identify how you are most and least likely to solve problems, deal with conflicts and achieve results;
- Uncover your communication ‘red flags’ and where you are limiting your impact and influence;
- Find the words to describe what makes you unique and how you add distinct value;
- Create your personality tagline so you can align your personal brand and business to a purpose that empowers and delivers results and impact.
